Tag Archive | "Coworkers"

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Twitter Survey Wants To Know Your Favorite Client


Twitter is asking you, its users, if you have 140 seconds to answer seven simple questions about its service. Now, in calmer times, a simple user survey might just pass by unnoticed, but with all the hubbub over the past week about Twitter buying Tweetie, Fred Wilson’s over-analyzed blog post and the unveiling of Twitter’s ad platform, everyone’s looking for clues as to Twitter’s next move.

Sponsor

The survey wants to know what third-party clients you’ve used in the past, what ones you would recommend, what types of people you follow on Twitter, what types you want to find more of, and your primary (and secondary) reason for using the service.

The immediate conclusion to jump to, from these questions, is that Twitter is eyeballing other apps, either to buy outright or to work with on its ad platform. It still remains to be seen how Twitter ads will play out in third-party clients and Twitter could be getting some market data for precisely that reason. Another way to look at it is, we get to see what third-party clients and services are on Twitter’s radar and exactly how the company sees itself.

For example, when the survey asks who you follow, you can choose between actors, celebs, coworkers, industry experts, family, friends, local businesses, musicians and news sources. What about government agencies and political figures? The hundreds if not thousands of absolutely hilarious joke, humor accounts, like Shit My Dad Says and Drunk Hulk?

In the end, we’re just as interested in the answers to these questions as Twitter is and we’re hoping the company releases the data to the public at some point. Not likely, but we can hope, right?

One final note, if you do fill out the survey you have the option of giving your Twitter name and an email address to possibly be added to testing of new products in the future – for that reason alone, I’m willing to tell Twitter what my favorite clients are.

Discuss


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Google Launches Social Search Experiment


The experimental feature that Marissa Mayer announced last week is becoming available today for everyone to try.  Google Social Search promises to help users "find more relevant public content from your broader social circle."

The premise is simple: people value their acquaintances’ content more than that of random strangers.  So Google Social Search brings content from your social circle to the forefront, perhaps showing a friend’s or coworker’s take on a restaurant rather than (or in addition to) whatever the local newspaper reviewer had to say.

On the Official Google Blog, Maureen Heymans and Murali Viswanathan explained, "The way we do it is by building a social circle of your friends and contacts using the connections linked from your public Google profile, such as the people you’re following on Twitter or FriendFeed. . . .  If you use Gmail, we’ll also include your chat buddies and contacts in your friends, family, and coworkers groups.  And if you use Google Reader, we’ll include some websites from your subscriptions as part of your social search results.

This launch shouldn’t create any privacy concerns, since only public info is included in Social Search results.  The single nuisance/stumbling block relates to Google profiles, since many people don’t have one yet.

All in all, this looks like a very interesting new feature, and a lot of people are likely to join the Social Search experiment.

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Google Connects Friends On WordPress Blogs

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Matt Cutts Discusses "Google’s Microsoft Moment"


As just about everybody knows, Google takes great care of its employees, has been something of a media darling, and uses "don’t be evil" as the first three words of its official Code of Conduct.  However, Google’s not perfect, and Matt Cutts recently discussed a few potential problems related to its image.

Anil DashCutts drew on a post written by Anil Dash as a starting point.  Dash’s post is titled "Google’s Microsoft Moment," which should give you an idea of where he headed (although Dash didn’t say anything spiteful, and Cutts responded with the title of "Why Googlers should read Anil Dash’s post").

Anyway, Cutts stated, "We still use ‘don’t be evil’ as a guiding principle inside Google, but I’ve noticed fewer and fewer people outside Google mentioning the phrase.  That raises the worrying possibility that people are starting to think of Google as just another big company."

And indeed, Google’s got a market cap of roughly $133 billion, which is a hard figure to ignore.  It’s led to people analyzing the "bottom line" of the company’s every move, finding profit motives in what look like philanthropic gestures.

Matt CuttsCutts acknowledged this by writing, "[M]any people outside the company perceive Google as a huge company with an outsized shadow.  We can scare people, even when we’re trying not to."

One other issue Cutts identified – and this ties to his "read Anil Dash’s post" recommendation – is that Googlers can be offended by users’ feedback.  Cutts argued that spirited feedback proves users care, and should be interpreted as constructive criticism, not condemnation.

It’s interesting to see such an honest discussion of a corporation’s (perceived) faults posted by an employee on a public blog.  Also interesting is the task with which Cutts charged his coworkers: "ask yourself how you can help make another one of those moments where you’re proud to work at Google.  I think those moments are a great way to keep from becoming just another large company."

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