Google is going to start letting webmasters know when the software they run on their site is outdated. Through Webmater Tools, Google will begin alerting users of new versions of software when they are released.

"One of the great things about working at Google is that we get to take advantage of an enormous amount of computing power to do some really cool things," says Patrick Chapman of Google’s Search Quality Team. "One idea we tried out was to let webmasters know about their potentially hackable websites. The initial effort was successful enough that we thought we would take it one step further by expanding our efforts to cover other types of web applications—for example, more content management systems (CMSs), forum/bulletin-board applications, stat-trackers, and so on."

"This time, however, our goal is not just to isolate vulnerable or hackable software packages, but to also notify webmasters about newer versions of the software packages or plugins they’re running on their website," he continues. "For example, there might be a Drupal module or Joomla extension update available but some folks might not have upgraded."

One way Google identifies sites that need to be notified is by parsing source code of web pages that it crawls. Content management systems usually include generator meta tags that specify the version number. This helps Google figure out when sites aren’t running the latest version.

The company is encouraging developers to use such generator meta tags in their software if they are not already doing so. This, along with Google’s efforts, should theoretically keep their users using the most recent versions. That is Google’s goal, anyway.

Google says they will begin sending out notifications soon, but doesn’t give a more specific time. Do you think this is a good idea?

Related Articles:

> Google Ditches PageRank in Webmaster Tools

> Google Alters Site Verification in Webmaster Tools

> Microsoft Takes Users Behind Bing

Google does not use the "keywords" meta tag in its web search ranking. Google’s Matt Cutts explains this in a Webmaster Central video. This is not breaking news, by any means, but there are a lot of people out there that still put a lot of stock into this.

In fact, Cutts mentions that people have sued each other for meta tag keyword theft, when really this is just a waste of everybody’s time, because they don’t even play a role in the ranking of sites on Google. Have you been under the impression that the keywords meta tag was important to ranking in Google? Comment here.

"About a decade ago, search engines judged pages only on the content of web pages, not any so-called "off-page" factors such as the links pointing to a web page," says Cutts. "In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag."

Just because Google ignores the "keywords" meta tag, that doesn’t mean it ignores all meta tags. In fact, there are several that the search engine definitely uses. For one, Google sometimes uses the "description" meta tag as the text for search results snippets. But even then, the "description" meta tag isn’t used to influence ranking.

Google also recognizes the "google," "robots," "verify-v1," "content type," and "refresh" meta tags. Information about how Google understands these can be found at this page in the Webmaster Tools help center.

"It’s possible that Google could use this information in the future, but it’s unlikely," Cutts says of the "keywords" meta tag. "Google has ignored the keywords meta tag for years and currently we see no need to change that policy."

So the moral of the story is, if a competitor is jacking your keywords, and using them in their own "keywords" meta tag, this will have no effect whatsoever in how they rank in Google when compared to your site. Cutts says other search engines might use the information, but Google doesn’t.

Google does note that its enterprise Search Appliance has the ability to match meta tags, but this is of course separate from Google web search.

As I have said before, these videos and other tips Google frequently gives out are worth paying attention to for any webmaster looking to rank well. Whether they’re talking about duplicate content, meta tags, or paid links, they’re all aimed at telling webmasters how it is, and clarifying any misconceptions to the contrary. Whether you agree with Google’s methods in all cases or not, the tips are for your benefit.

Like it or not, Google controls what people find on the web when they search. The company’s huge market share is just something that is. There is always the possibility that could change in the future, but at this point, it looks like webmasters are not going to be able to ignore Google for a long time, if they hope to be found on the web by searchers.

We realize (and Google surely does too) that many well-seasoned marketers already know that Google ignores the "keywords" meta tag, but webmasters are born everyday, and not all of them have been so heavily seasoned to this point, and that’s why Google puts this information out there. There is always misinformation (particularly when it comes to search), and sometimes the record just has to be set straight. Who better to do that than Google itself?

Do you find Google’s Webmaster Central videos useful or do you think they’re mostly just retreads of things you already know? Share your thoughts here.

Google has made some changes to the way Webmaster Tools users verify their websites.

Before, the user’s verification meta tag was based (partially) on the email address of their Google account, which meant that if they changed the email address in their account settings, their meta tags would also change, and they’d become unverified for any sites that used the old tag. Google has made a new version of the verification meta tag, which is unrelated to the email address to prevent this from happening.

Google has also changed the way it handles verification by HTML file. In the past, if a user’s site returned an HTTP status code besides 404 for URLs that didn’t exist, they wouldn’t be able to use the file verification method.

"A properly configured web server will return 404 for non-existent URLs, but it turns out that a lot of sites have problems with this requirement," explains Google software engineer, Sean Harding.

Google has simplified the file verification process, eliminating the checks for non-existent URLs. Now users can just download the HTML file Google provides and upload it to their site without modification. Google checks the contents of the file, and if they’re right, no further action is required.

"We hope these changes will make verification a little bit more pleasant," says Harding. "If you’ve already verified using the old methods, don’t worry! Your existing verifications will continue to work. These changes only affect new verifications."

Sites and software that have features, which help you verify ownership by adding the meta tag or file for you may need to be updated, Google says. The company also says it is working on further changes to the website verification process. In the future, they will begin showing the email address of all verified owners of a given site to the other verified owners of that site.

Google does not use the "keywords" meta tag in its web search ranking. Google’s Matt Cutts explains this in a Webmaster Central video. This is not breaking news, by any means, but there are a lot of people out there that still put a lot of stock into this.

In fact, Cutts mentions that people have sued each other for meta tag keyword theft, when really this is just a waste of everybody’s time, because they don’t even play a role in the ranking of sites on Google. Have you been under the impression that the keywords meta tag was important to ranking in Google? Comment here.

"About a decade ago, search engines judged pages only on the content of web pages, not any so-called "off-page" factors such as the links pointing to a web page," says Cutts. "In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag."

Just because Google ignores the "keywords" meta tag, that doesn’t mean it ignores all meta tags. In fact, there are several that the search engine definitely uses. For one, Google sometimes uses the "description" meta tag as the text for search results snippets. But even in then, the "description" meta tag isn’t used to influence ranking.

Google also recognizes the "google," "robots," "verify-v1," "content type," and "refresh" meta tags. Information about how Google understands these can be found at this page in the Webmaster Tools help center.

"It’s possible that Google could use this information in the future, but it’s unlikely," Cutts says of the "keywords" meta tag. "Google has ignored the keywords meta tag for years and currently we see no need to change that policy."

So the moral of the story is, if a competitor is jacking your keywords, and using them in their own "keywords" meta tag, this will have no effect whatsoever in how they rank in Google when compared to your site. Cutts says other search engines might use the information, but Google doesn’t.

Google does note that its enterprise Search Appliance has the ability to match meta tags, but this is of course separate from Google web search.

As I have said before, these videos and other tips Google frequently gives out are worth paying attention to for any webmaster looking to rank well. Whether they’re talking about duplicate content, meta tags, or paid links, they’re all aimed at telling webmasters how it is, and clarifying any misconceptions to the contrary. Whether you agree with Google’s methods in all cases or not, the tips are for your benefit.

Like it or not, Google controls what people find on the web when they search. The company’s huge market share is just something that is. There is always the possibility that could change in the future, but at this point, it looks like webmasters are not going to be able to ignore Google for a long time, if they hope to be found on the web by searchers.

We realize (and Google surely does too) that many well-seasoned marketers already know that Google ignores the "keywords" meta tag, but webmasters are born everyday, and not all of them have been so heavily seasoned to this point, and that’s why Google puts this information out there. There is always misinformation (particularly when it comes to search), and sometimes the record just has to be set straight. Who better to do that than Google itself?

Do you find Google’s Webmaster Central videos useful or do you think they’re mostly just retreads of things you already know? Share your thoughts here.

Google’s Matt Cutts frequently posts useful tips for webmasters on the Google Webmaster Central YouTube channel. The short clips generally offer valuable nuggets of info that can have an impact on your site’s performance in Google.

In these videos, Matt always answers questions submitted by users, and in a recent one he answers the question: "How do meta geo tags influence search results?"

Noticed changes in your ranking based on geographic info? Discuss.

Cutts says it’s not something Google really looks at at all. He says they do look at:

- IP Address
- gTLD
- ccTLD

He also points out that there’s a feature in Google’s Webmaster Tools where you can tell it that your site pertains to a specific country even though it’s a dot com. "Typically the geotags that are in meta tags are not as useful and We don’t tend to give those as much weight if at all," says Cutts. He suggests spending your time:

- trying to make sure you have the right domain name

- trying to make sure you have the right IP address if you can

- If you have content (even if it’s geo-located) even if it’s a sub-domain or a sub-directory, you can specify it in Google’s Webamster Tools. You can tell it that certain content is relevant for a particular country.

These are good things to keep in mind if geographic information is important to your site. Have you used the Webmaster Tools Feature Cutts refers to? Tell us about it.

Google’s Matt Cutts frequently posts useful tips for webmasters on the Google Webmaster Central YouTube channel. The short clips generally offer valuable nuggets of info that can have an impact on your site’s performance in Google.

In these videos, Matt always answers questions submitted by users, and in a recent one he answers the question: "How do meta geo tags influence search results?"

Noticed changes in your ranking based on geographic info? Discuss.

Cutts says it’s not something Google really looks at at all. He says they do look at:

- IP Address
- gTLD
- ccTLD

He also points out that there’s a feature in Google’s Webmaster Tools where you can tell it that your site pertains to a specific country even though it’s a dot com. "Typically the geotags that are in meta tags are not as useful and We don’t tend to give those as much weight if at all," says Cutts. He suggests spending your time:

- trying to make sure you have the right domain name

- trying to make sure you have the right IP address if you can

- If you have content (even if it’s geo-located) even if it’s a sub-domain or a sub-directory, you can specify it in Google’s Webamster Tools. You can tell it that certain content is relevant for a particular country.

These are good things to keep in mind if geographic information is important to your site. Have you used the Webmaster Tools Feature Cutts refers to? Tell us about it.

Google’s Matt Cutts frequently posts useful tips for webmasters on the Google Webmaster Central YouTube channel. The short clips generally offer valuable nuggets of info that can have an impact on your site’s performance in Google.

In these videos, Matt always answers questions submitted by users, and in a recent one he answers the question: "How do meta geo tags influence search results?"

Noticed changes in your ranking based on geographic info? Discuss.

Cutts says it’s not something Google really looks at at all. He says they do look at:

- IP Address
- gTLD
- ccTLD

He also points out that there’s a feature in Google’s Webmaster Tools where you can tell it that your site pertains to a specific country even though it’s a dot com. "Typically the geotags that are in meta tags are not as useful and We don’t tend to give those as much weight if at all," says Cutts. He suggests spending your time:

- trying to make sure you have the right domain name

- trying to make sure you have the right IP address if you can

- If you have content (even if it’s geo-located) even if it’s a sub-domain or a sub-directory, you can specify it in Google’s Webamster Tools. You can tell it that certain content is relevant for a particular country.

These are good things to keep in mind if geographic information is important to your site. Have you used the Webmaster Tools Feature Cutts refers to? Tell us about it.

Google’s Matt Cutts frequently posts useful tips for webmasters on the Google Webmaster Central YouTube channel. The short clips generally offer valuable nuggets of info that can have an impact on your site’s performance in Google.

In these videos, Matt always answers questions submitted by users, and in a recent one he answers the question:

How do meta geo tags influence search results?

Cutts says it’s not something Google really looks at at all. He says they do look at:

- IP Address
- gTLD
- ccTLD

He also points out that there’s a feature in Google’s Webmaster Tools where you can tell it that your site pertains to a specific country even though it’s a dot com. "Typically the geotags that are in meta tags are not as useful and We don’t tend to give those as much weight if at all," says Cutts. He suggests spending your time:

- trying to make sure you have the right domain name

- trying to make sure you have the right IP address if you can

- If you have content (even if it’s geo-located) even if it’s a sub-domain or a sub-directory, you can specify it in Google’s Webamster Tools. You can tell it that certain content is relevant for a particular country.

These are good things to keep in mind if geographic information is important to your site. Have you used the Webmaster Tools Feature Cutts refers to?

If you have a website its vital to have unique content added daily to help with your rankings as content is king.  The more unique content you have on your website the better results you will get.

A number of ways to help increase your content and to help with new content everyday is to add the following features to your website:

1) add a wordpress blog and write new articles everyday and submit these articles to social bookmark sites.  You can install several plugins that will boost your blog i recommend the following:

• All in one SEO Plugin – install meta tags to all  your pages
• Social bookmark plugin – adds submit buttons to all your articles allowing users to bookmark your articles
• Twitter plugin – automatically submits your articles to twitter
• Analytics plugin – allows you to keep a record of your hits and run reports using Google analytics

2) Adding a forum to your website will increase your number of indexed pages aswell as users will be doing all the work for your chatting about certain topics related to your niche.  Vbulletin is a very good forum as there is a plugin you can install which will pull down threads and posts from Yahoo answers instantly filling up your forum with content

3) Add an articles section allowing users to write articles and submit them to your website, this is a great way to build up your content for free

4) Add a free directory section to  your website allowing users to submit their URLs to your website and you can set it to only allow URLs who have put a backlink to your website.  This will help increase your backlinks and also you content.  A good tip is to make sure all these URLs you have on your website have the “nofollow” tag associated with them

Most people now adays seem to have a wordpress blog and its very important to make sure your blog is well optimized for search engines so people can find your articles easily and to help with your search engine rankings.

If you follow my tips below your blog will be very successful and slowly get more and more visitors over time.

1) Content is king, so its important that you update your blog regulary with unique content not copied anywhere from the internet

2) Set your permanalink settings to the following – %postname% as apposed to the standard settings.  Doing this will show your article title within your URL helping your search rankings

3) Get a good theme for your site that is relevant to your users and eye catching

4) Submit your RSS feed to RSS feed sites to build up your backlinks

5) When writing your articles its important to choose a really good title for all your articles, as the title is what is going to get noticed on search engines

6) For all your articles make sure to add “tags” that are keyword related to that article

7) Add categories that are linked to the main keywords of your websites niche

8.) Install the “all in one SEO Pack” plugin (google it, free download).  This will allow you to add meta tags to your blog and all your articles which helps search engine bots crawl your site easily

9) Add social bookmark buttons to your article pages you can download a plugin for this (google it as they are free).  This will help your readers bookmark your articles and submit them to social sites

10) Make sure your blog has very good site navigation and is easy for users to move around your website.

11) Make sure its easy for users to subscribe to your blog

12) Make sure you spell check your articles for any spelling or grammer mistakes as this may put users off your website

13) Make sure your hosting provider is powerful enough and you have good response times on the loading of your pages

The above should get you off to a good start.  Subscribe to our website for more daily tips on how to succeed on the internet