Tag Archive | "Online Tools"

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Can Entrepreneurs Go It Alone Without Co-Founders?


walkalone_apr10.jpgWe’ve been talking a lot about founders and co-founders here on ReadWriteStart over the last week. We discussed the advantages of having a non-technical co-founder on your team, and noted ways these types of partners can best fit in with the code monkeys. But today, Geoff Lewis, founder of Topguest, has written a piece on Business Insider about how entrepreneurs may not need a co-founder to get their startup off the ground and moving in the right direction.

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Many have touted the two co-founder system as the best way to handle a startup, but according to Lewis, times are changing and co-founders may be over-valued. Lewis says that just as the simplification of online tools has made starting a company much more affordable, so have the skills required to handle both the building and selling of a company.

“In the 90s, you needed $5 Million, a team of engineers, and a year just to get a consumer Internet site launched. Today, most software is disposable, the cloud is omnipresent, and meaningful products can be built and shipped in a matter of weeks,” writes Lewis. “Today, it is more possible than ever before for one person to effectively lead both building and selling during a consumer Internet startup’s early growth phase.”

“Not having a co-founder is no longer a valid excuse for not starting.”
-Geoff Lewis

Lewis also argues that it is highly unlikely that entrepreneurs will find their emotional match when seeking a co-founder, but I think that is exactly why having a co-founder is a good position. If you want your co-founder to be a “yes man” clone of yourself, then yes, you might as well go it alone, but the point of having a co-founder is to have a diversity of opinions and perspectives. Sure, both founders should be passionate about their product, but they don’t have to be a perfect match to make it work.

“The odds of finding a co-founder who’s a true partner – in every sense of the word – are about the same as your odds of finding that perfect spouse,” adds Lewis. “Did I mention 50% of marriages end in divorce?”

Actually, I would think the same ideas apply to relationships. I wouldn’t want to marry someone who was exactly like me; I’d rather it be someone whose qualities are complementary, yet different from mine. Otherwise that marriage would be boring. Personally, just as the wisdom of the crowd can unearth the best answer, I believe multiple founders will have a better chance at making the best decisions for their company.

I do agree, however, with Lewis’ notion that, “not having a co-founder is no longer a valid excuse for not starting.” If you are an entrepreneur with an idea for a company but no one to found it with, go start it yourself. Getting a business set up with the basics is certainly something one person can handle, but eventually, a partner at the top is going to benefit the company more than remaining a monarchy.

Photo by Flickr user neilbetter.

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How to Use Social Media for Personal Branding


Creating social media website profiles aimed at strengthening your personal brand is an incredibly important aspect of building your online presence. Building a strong online reputation will help you score more gigs, media interviews, conference speaking pitches, and more.

Even if you are working with a company, your clients and potential clients are inevitably going to want to know who you are and where is the first place they will check you out? They will probably search for you on Google. The idea is to control the top ten search results for your name to ensure that they are relevant and most importantly, positive. The last thing you want is for a client to find search results on the front page of Google that say negative things about you.

The easiest way to control your top ten search results is through building your online presence via social media and blogging. Some of the most important online tools you can use are Twitter, LinkedIn, video websites and social networking sites like Facebook. If you have an unusual name, it will be easy for you to control the top search results for your name but if you have a very common name, try using your middle initial as way to distinguish yourself.

Blogging

One of the most powerful ways to build authority within your niche and boost your personal brand is via blogging. If you consistently provide great content and expert opinions, you can build a very successful personal brand through blogging. Make sure to link to a profile page with your bio and name on all of your blog posts to increase search rankings for your name. Write guest blog posts for other blogs in your niche to enhance your online reputation and reach a wider audience.

Twitter

Use Twitter to contribute valuable links and connect with others in your niche. If you build up a large following of relevant users and stay active in the Twitter community, you should expect your Twitter page to rank highly in the search results. If potential clients are looking for information about you and find your Twitter account full of relevant links and expert advice, it is going to go a long way in building your online reputation.

LinkedIn

LinkedIn is a business social media networking site that allows you to share your career history with others. It is a great way to build work contacts and allows potential clients to learn more about your qualifications, educational background, and so on.

Video Websites

If you’ve spoken at a conference or have made an online video presentation, upload it to a site like Vimeo or YouTube. When someone searches for more information about you and finds a relevant video you made, your reputation will be enhanced in the eyes of the searcher. Make sure to use your name in the video headline so the video is optimized for your personal brand.

Social Networking Sites

Now that you have filled most of the front page Google results with positive listings, you can work on adding a few neutral listings such as profiles for social networking sites like Facebook and Flickr. Better yet, find a social networking site that is relevant to your niche (i.e. Sphinn for search marketers) and actively contribute to it so you can show clients that you keep up with the latest news and trends in your field.

Keep these tips in mind in order to dominate the Google search results for your name. If you have quite a few online personalities and would prefer that some of them were not visible to your clients and potential clients, make sure to use different screen names! Optimize anything work-related with your real name to ensure that the search listings that show up when people search for you are positive and help to boost your online reputation.


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How to Use Social Media for Personal Branding

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Engaging with the Kentucky Derby Online


Not that this comes as a surprise, but the Kentucky Derby is in on the social media game. We’re seeing pretty much every major event become more engaging with the general public. Not unlike the Presidential Inauguration or the NFL Draft, there are plenty of ways to get involved with the Kentucky Derby online as well.

The Derby has a section of its official site called Derby Connect that offers a suite of online tools to "keep you in the action every step of the way." These include a YouTube channel, a Facebook Page, the Derby Universe on Netvibes, and Derby widgets. The widgets are still being worked on according to the site though. They better hurry up if they want them ready for this year.

The Derby has over 30,000 fans on Facebook. The page features regular updates on individual horses and odds, a nice collection of photos, and plenty of fan discussion.

The Kentucky Derby YouTube Channel, which has actually been in existence since 2006 features 56 videos for those who can’t get enough of the Derby. One particular video shows you how to make your Mint Julep, a traditional Kentucky Derby drink.

Of course, the Derby has its own Twitter account as well. Follow username @derbyoaks for the official twitter feed for the Kentucky Derby and Kentucky Oaks, straight from Churchill Downs. The feed currently has over 1,400 followers, and is being updated regularly.

There is plenty more Kentucky Derby media in the form of news, photos, videos, etc. on the Derby’s site itself. There is also a means of betting online via Chruchill Downs Incorporated’s account wagering service Twinspires.

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