ÜBERCEO is sharing the results of some research, indicating that social media is not much of a priority among Fortune 100 CEOs. In fact, it’s barely existent within their own practices.

Most of these CEOs are not twittering. They’re not on Facebook, or even on LinkedIn – the social network, which caters specifically to professional relationships. The study looked at Fortune’s 2009 list of the top 100 CEOs to determine how many were using Facebook, Twitter, LinkedIn, Wikipedia, or had a blog.

Fortune 100 CEOs and Social Media View more Microsoft Word documents from Sharon Barclay.

While the complete findings can be viewed in the presentation above, here are a few of the highlights:

-  Only two CEOs have Twitter accounts.

-   13 CEOs have LinkedIn profiles, and of those only three have more than
        10 connections.
- 81% of CEOs don’t have a personal Facebook page.

- Three quarters of the CEOs have some kind of Wikipedia entry, but nearly a third of those have limited or outdated information.

- Not one Fortune 100 CEO has a blog.

"It’s shocking that the top CEOs can appear to be so disconnected from the way their own customers are communicating. They’re giving the impression that they’re disconnected, disengaged and disinterested," said Sharon Barclay, editor at UberCEO.com. "No doubt regulations such as Sarbanes Oxley and Reg-FD make CEOs cautious about communicating freely, but they’re missing a fabulous opportunity to connect with their target audience and raise their company’s visibility."

It is pretty amazing how little social media is being used among these top CEOs. That’s not to say all of the companies are lacking in the department. It does seem to detach the CEOs a little bit from the human element that social media can bring to a company’s reputation. They are the country’s leading CEOs though, so they must be doing something right.

More employers are turning to social media tools in an effort to deal with reduced communication budgets and to keep their workforce engaged, according to new survey out today.

In its "Employee Engagement Survey," the International Association of Business Communicators (IABC) partnered with Buck Consultants, to examine how organizations are communicating with employees to keep them engaged and productive.

Robin McCaseland

"Communicating for optimal employee engagement is always a timely topic, but even more so during challenging economic times," said Robin McCasland, a director in Buck Consultants’ communication practice and 2009-2010 chair of IABC Research Foundation.

"Our results represent opportunities for communicators to have greater influence in delivering messages that encourage employees to remain productive, and to understand how their work contributes toward achieving business priorities."

More than three-quarters (79%) of respondents said they use social media frequently to engage employees and foster productivity, outranking even email (75%). Company blogs are the most popular social media tool currently in use (47%), with discussion boards ranking as the highest for future planned use.

"It’s encouraging to see the rising popularity of social media in employee communication," said Julie Freeman, ABC, APR, president of IABC. "Companies are moving away from the one-way communication model where they would send out information hoping people would read it."

"Using the various social media tools, companies can now engage employees in discussions and foster conversations between teams across geographic and other boundaries."

Current use of social networking sites such as Twitter (21%), Yammer (20%), and Facebook (18%) is significant, but organizations are planning to use those tools even more in the future.

Americans viewed a record 16.8 billion videos online in April, a 16 percent increase over March, according to new data from comScore.

A surge in video viewing at YouTube during April contributed to the month’s significant gains.

Google sites were once again the most popular property with 6.8 billion videos viewed (40.7 percent online video market share), a 15 percent increase over March. YouTube accounted for more than 99 percent of all videos viewed at the property.

Fox Interactive Media landed in the second spot with 513 million videos (3.1 percent), followed by Hulu with 397 million (2.4 percent) and Yahoo sites with 355 million (2.1 percent).

Also making it into the top ten with less than 2 percent share were Viacom, Microsoft sites, Turner Network, CBS Interactive, Disney Online and AOL.

Nearly 152 million Internet users watched an average of 111 videos per viewer in April. Google sites hit an all-time high of 107.9 million video viewers during the month. Fox Interactive Media ranked second with 58.8 million viewers, followed by Yahoo sites (45.4 million) and Hulu (40.1 million).

Over three-quarters (78.6 percent) of the total U.S. Internet audience viewed online video. The average online video viewer watched 6.4 hours of content.

YouTube attracted 107.1 million viewers who watched 63.5 videos per user. MySpace captured 49 million viewers who watched 387 million videos (7.9 videos per viewer).

Hulu accounted for 2.4 percent of videos viewed, but 4.2 percent of all minutes spent watching online video. The length of the average online video was 3.5 minutes.

College students who frequently use Facebook spend less time studying and have lower grade point averages than students who are not members of Facebook, according to a new study from Ohio State University.

More than three- quarters of Facebook users said their use of the social networking site did not interfere with their studies.

"We can’t say that use of Facebook leads to lower grades and less studying – but we did find a relationship there," said Aryn Karpinski, co-author of the study and a doctoral student in education at Ohio State University.

"There’s a disconnect between students’ claim that Facebook use doesn’t impact their studies, and our finding showing they had lower grades and spent less time studying."
 

On average, Facebook users in the study had GPAs between 3.0 and 3.5, while non-users had GPAs between 3.5 and 4.0. In addition, users said they averaged one to five hours a week studying, while non- users studied 11 to 15 hours per week.

The study surveyed 219 students at Ohio State, including 102 undergraduate students and 117 graduate students. Of the participants, 148 said they had a Facebook account.

The study found that 85 percent of undergraduates were Facebook users, while only 52 percent of graduate students had accounts.

Findings indicated that 79 percent of Facebook users claimed it did not have an impact on their academic performance. In open-ended questions, users said they were not on Facebook enough to notice an impact, and stressed that academics were a priority for them.

Karpinski emphasized that the results don’t necessarily mean that Facebook use leads to lower grades.
 

"There may be other factors involved, such as personality traits, that link Facebook use and lower grades," she said.
 

"It may be that if it wasn’t for Facebook, some students would still find other ways to avoid studying, and would still get lower grades.  But perhaps the lower GPAs could actually be because students are spending too much time socializing online."